Must A Aspiring Influencer Friend Cease Using People for Material?

The Prosecution: One Friend's Perspective

Sometimes she films me while I’m eating. I’ll see myself on her social media – it feels like a jumpscare.

A close companion of 10 years, Marielle, labels herself the “content queen”. It can be amusing for a bit, but it weighs on our relationship.

She is an extrovert, she feels the need to record everything constantly. During meals out, she says, “The phone eats first,” and snaps pictures with bright lighting, which makes me cringe. I don’t like it when other people see her posing or filming – I experience vicarious awkwardness. It also frustrates me because meals lose their warmth.

She isn’t exactly an influencer yet, but she is aspiring to become one. She makes video blogs about living in our city, a day in her life, and her work as a stylist. The material is quality, credit where it's due, but I prefer not to be involved. Sometimes I'm captured while dining, or simply tagging along. I’ll see myself on her feed afterwards, and it pops up like a jumpscare: I’ll have bare-faced, an awkward face or be captured mid-bite. It’s uncomfortable.

She also anticipates that I will to film her at inopportune moments. Sometimes I’ll be talking to someone else, or we’ll just be spending time in the street. The dynamic feels like our friendship has turned into me serving as her unpaid videographer. She could easily hire someone if she wanted professional shots. Upon mentioning my unease about the situation, she dismissed it. I've been invited to several industry functions, which were appreciated, but that doesn't compensate for all the time and effort I spend assisting her make content.

I’m grateful that Marielle has helped me with my career in design, but I don’t want our connection to become just a ledger of favours. I don't believe she’s fake or inauthentic, but sometimes I feel that if the camera is out, we will begin acting in a way that makes us look good for her channel.

Her directive is, “Alright, smile for the camera!” and record me laughing with another. It feels forced. It's crucial her to recognize that our decade-long friendship still has boundaries. I love spending time with her, but I also want to enjoy it without being filmed, edited, or shared for an audience. I’m not a prop for her Instagram.

The Defence: The Content Creator's View

I want my friend to see that the content we produce together can get us a foot in the door.

I am passionate about shooting content. It's more than a pastime; it’s part of who I am. Creating videos and documenting experiences online enables me to show my personality and engage with people in new ways.

I wouldn't label myself as a professional creator yet, but it's savvy to make money from your interests. I look up to people on TikTok who execute that style of informal, self-made film-making.

Content creation is my version of living actively: observing the details, sharing them with an viewership that appreciates the craft behind it. I never intend to make my friend uncomfortable. Taking her to industry events was my method of offering access, giving her a chance to experience behind-the-scenes moments that could help her career in design too. That’s not blackmail, it's simply being realistic.

I’d still take her to these events even if she didn’t help me, but I want her to see the benefits the work we create together can achieve: an opening. I know not all people enjoys being filmed, but sometimes spontaneity is what makes material authentic. Appearing on video from time to time is part and parcel of being my companion. I'd remove anything she requested, but she has never asked yet.

I don’t expect anyone to be my private videographer, but friends support one another in small ways. My assumption was filming a clip here or there would be enjoyable for Beth. Innovation flourishes in collaboration, and having Beth around makes projects lively and pleasurable. I don't compel her to take part in anything, and I would never intentionally humiliate her. But creating content jointly occasionally is part of how I record our time together.

I value Beth’s friendship profoundly and want to avoid content creation to come between us. I am ready to compromise: like asking before recording, and steering clear of shots that might make her uncomfortable.

This is not about control, it’s about expressing my perspective while still respecting hers. Obviously content creation is not a replacement for genuine friendship: it’s just part of how I live my life and I desire her to be involved in a way that’s agreeable for both of us.

Outside Perspectives: Reader Opinions

Is it right for her to stop filming herself and her friend when they are out together?

There’s nothing more uncomfortable than having a friend point a camera at you. I understand that it’s Marielle’s passion, but I wouldn't ask friends come to my workplace. Perhaps she can find like-minded creators to create content with. With the dark, looming future of technology, personal relationships are the only thing we have – cherish them!
Liberty, 25

When pursuing something as a career, you can’t ask your friends for help repeatedly, even if they have done it before. While she enjoys creating, that doesn’t mean everyone around her is willing material. She needs to respect Beth’s privacy.
Another reader, 26

She may enjoy producing videos and showing off her life online, but it isn't for everyone. It was kind she has assisted Beth’s career, but she must to hear what her friend desires.
Emma, 27

It sounds like you value each other, so hold on to that and ensure it’s the priority in your friendship. Create some real experiences, where genuine feelings are preserved, not digital scrapbooks. In fact, celebrities who seem to reveal their worlds actually have more privacy than it seems.
One opinion, 53

She seems to be not fully engaged nor authentic when she’s with Beth – she's on the job. Each appears unsure as to what’s reasonable. The solution lies not in trying to alter one another, but in each establishing clear limits around what is comfortable to them and determining if there is an mutually agreeable compromise.
Barbara, 71

Your Turn to Be the Judge

In an online poll: has she been exploiting their friendship?

Laura Mcdaniel
Laura Mcdaniel

A seasoned gaming analyst with over a decade of experience in casino strategy and jackpot hunting across European markets.